Star ratings show the score. They don't show the story. Boomerang calls every guest after checkout, has a 2-minute conversation in their language, and turns it into operational intelligence your GM can act on this week.
average response rate on hotel post-stay surveys
Source: Cornell Hospitality benchmarks
of travelers read reviews before booking, and trust voice over scores
Source: TripAdvisor / Statista travel research
dissatisfied guests never complain. They just don't return
Source: Cornell Hospitality silent-attrition research
The Cost Of Doing Nothing
By the time the review is public, the next 200 bookings have already seen it. Boomerang catches the same story 6 hours after checkout, while you can still do something about it.
Six hours after checkout, Boomerang calls. The guest talks about the room, the breakfast, the bartender, the noise, the bathroom. In English or Spanish, naturally.
Day two of a four-night stay. Boomerang catches problems while there's still time to fix them, not after the guest has left and posted a review.
A repeat guest who didn't rebook this year. Boomerang calls to understand why. Many rebook on the call. All of them tell you what changed.
Boomerang detects the checkout and waits the right amount of time.
Checkout: Room 412, 11:08 AM, 3-night stay
Boomerang detects the checkout and waits the right amount of time.
Checkout: Room 412, 11:08 AM, 3-night stay
A warm, conversational voice. Not a form, not a survey link.
"Hi, this is calling from the Boutique Hotel. How was your stay?"
A warm, conversational voice. Not a form, not a survey link.
"Hi, this is calling from the Boutique Hotel. How was your stay?"
Specific, emotional, in their own words.
"Room was beautiful. AC was loud at night. Marco at the bar was incredible."
Specific, emotional, in their own words.
"Room was beautiful. AC was loud at night. Marco at the bar was incredible."
Sentiment, named staff praise, room-level issues, F&B feedback, return intent.
Praise: Marco (bar). Issue: AC noise, room 412. Sentiment: warm, qualified.
Sentiment, named staff praise, room-level issues, F&B feedback, return intent.
Praise: Marco (bar). Issue: AC noise, room 412. Sentiment: warm, qualified.
Departmental rollups, named staff coaching, room-level alerts, OTA-review prediction.
Alert: 3 guests reported AC noise on the 4th floor this week
Departmental rollups, named staff coaching, room-level alerts, OTA-review prediction.
Alert: 3 guests reported AC noise on the 4th floor this week
See how a 2-minute call gives your GM more useful intel than a quarter of post-stay surveys.