CSI surveys are dead. Star ratings tell you nothing. Boomerang Feedback calls every service customer after their visit, has a real conversation, and tells you exactly why they're coming back. Or why they aren't.
of service customers churn after their first visit
Source: Cox Automotive Service Industry Study
average response rate on dealership CSI surveys
Source: NADA dealership benchmarks
of car shoppers skip dealerships with poor online reviews
Source: DealerRater / V12 Data
The Cost Of Doing Nothing
Every service ticket is a customer telling you something. The fast advisor, the long wait, the $1,200 surprise on the invoice. Your survey captures none of it. Your customer churns silently, and your service drive loses revenue you never saw leave.
An hour after the customer picks up the car, Boomerang calls. Not a form. Not a link. A real voice that asks how the visit went and listens to the answer.
Three days after delivery, Boomerang checks in. The buyer talks about the F&I experience, the walkaround, the call from the salesperson. You hear what no DealerRater review will ever capture.
When a customer doesn't come back for their next service, Boomerang calls to understand why. Some come back. All of them tell you what to fix.
Boomerang detects the closed RO and waits the right amount of time before calling.
RO #48291 closed at 2:42 PM
Boomerang detects the closed RO and waits the right amount of time before calling.
RO #48291 closed at 2:42 PM
A friendly AI voice in English or Spanish. No forms, no links, no "please rate us."
"Hi, this is Boomerang calling from Smith Auto. How did the service go today?"
A friendly AI voice in English or Spanish. No forms, no links, no "please rate us."
"Hi, this is Boomerang calling from Smith Auto. How did the service go today?"
They mention the wait, the tech, the price, the loaner. In their own words.
"The wait was long but Marcus was great. The price felt high though."
They mention the wait, the tech, the price, the loaner. In their own words.
"The wait was long but Marcus was great. The price felt high though."
Sentiment, friction points, advisor mentions, price perception, return intent.
Friction: wait time | Praise: Marcus | Price perception: high
Sentiment, friction points, advisor mentions, price perception, return intent.
Friction: wait time | Praise: Marcus | Price perception: high
Per-advisor coaching alerts, churn-risk flags, weekly trends. Not a star count.
Alert: 4 customers flagged 'price surprise' this week
Per-advisor coaching alerts, churn-risk flags, weekly trends. Not a star count.
Alert: 4 customers flagged 'price surprise' this week
See how a 3-minute conversation tells you more than 1,000 CSI surveys.